Fivesymbolic roles of products that reflect on cultural values
1. Products as a means of communicating social status.
Certain products often symbolize a consumer’s in society, and as a result marketers seek to establish their products as symbols of prestige.
2. Products are a means of self-expression
Many marketers seek to reflect the values that are most important to consumers, by trying to associate their products with the symbolism of achievement, individualism, personal development, etc. (e.g. the growth of Starbuck)
3. Products are a means of sharing experiences
Certain products and services provide the opportunity for sharing experiences such as social occasions and events, with the nature of the product itself having key symbolic role.
4. Products are hedonistic (hedonism)
Refer to as ‘devotion to physical pleasure as a way of life’ (make you life happy)
5. Products are experiential
Goods and services remind consumers of previous experiences.
Fivesymbolic roles of products that reflect on cultural values1. Products as a means of communicating social status.Certain products often symbolize a consumer’s in society, and as a result marketers seek to establish their products as symbols of prestige.2. Products are a means of self-expressionMany marketers seek to reflect the values that are most important to consumers, by trying to associate their products with the symbolism of achievement, individualism, personal development, etc. (e.g. the growth of Starbuck)3. Products are a means of sharing experiencesCertain products and services provide the opportunity for sharing experiences such as social occasions and events, with the nature of the product itself having key symbolic role.4. Products are hedonistic (hedonism)Refer to as ‘devotion to physical pleasure as a way of life’ (make you life happy)5. Products are experientialGoods and services remind consumers of previous experiences.
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