Few purely digital firms may survive the market collapse and shakeout of the early 2000s. However, established firms whose business model is a mixture of ‘bricks-and-clicks’ stand to benefit from the experimentation and learning of early entrants and the maturing of the technologies underpinning the Internet. Several observers al observers also suggest there are major opportunities for new entrepreneurs and small- to medium-sized businesses to flourish in the maturing of e-commerce (Weintraub, 2001)