How would you feel if you were one of the 800million people who went to bed ravenously hungry each and every night? You would lay, shivering, listening to the unbearable sound of your stomach crying out in starvation, whilst billions of individuals around the world binged on excessive amounts of food. How would you feel if you knew that the same insatiable people were squandering their surplus cash on unnecessary luxury items rather than donating just a few pounds to life-changing charities? £5 may just be spare change to us, yet it can feed an African family of 4 for over a week; for them it is a matter of life and death