The aim of strategy analysis is to discover and quantify the levers which drive the financial results of a business over the long run. Often, it is simply by comparing the “best in breed” with the others that one finds the strategic rules and how best to play them. (Though helpful, imagination and creativity are not necessary to the process.)
Conclusion , good business strategic analysis derives not only from the mechanistic application of game rules. The determination of the competitive environment of a business (“segmentation” in strategy parlance) is rarely straightforward. It requires an understanding of the physical and psychological forces which underpin the accumulation of wealth. In short, it requires business acumen.