Skills: diverse range of service skills within management and staff.
Staff: specialized and experienced staff that are motivated and highly skilled
a strong reputation within the local market for reliability, exemplary service and quality.
Online booking, Online reservation
The service is identity and impression.
Serves Coffee ,fitness center ,whirlpool, jogging path, spa, and Internet free WIFI
Has two fine dining restaurant
Promotion for high season on vocational.
Prices are cheaper than your competitors.
Business exterior is clean and tidy.
Weaknesses
The new employee has not been trained.
Communication between the management and the staff is unclear.
Facilities: certain rooms require renovation such as high speed Internet access and laptop links.
Hotel is new and not established.
Have limited funds available.
Offer a product which is already available on the market.
Workers protest
Shortage of manpower for this business.
Opportunities
Competitors: no direct competition exists at present
A main competitor has closed down.
Government to the offer and to focus on this business.
Low loan rates
Location at the business district and community.
he corruption of employees.
Threats
A main competitor has lowered their prices.
The famous hotel will be located in this area.
Natural disasters
Changes of laws and regulations.
Badly needed infrastructure, such as transportation and telecommunications.