2.2. The modification of the target markets for established tourism
destinations
Juxtaposed to the increasing competition among tourist destinations,
we can identify a further trend: the modification of the target markets for established tourism destinations. Indeed classical target markets are changing and at the same time new target
markets are emerging. Their perception of the destination's image
variables, in relation to the importance they attach to them, is vital
for the marketing and management strategies of Destination
Management Organizations (DMOs).