The concept of media convergence has three dimensions:
• Technological convergence, which refers to the development of hybrid devices
that can combine the functionality of two or more media platforms, such as
books, newspapers, television, radio, and stereo equipment, into a single device.
• Content convergence, with respect to content design, production, and distribution.
• Industry convergence, which refers to the merger of media enterprises into
powerful, synergistic combinations that can cross-market content on many different
platforms and create works that use multiple platforms.
• In the early years of e-commerce, many believed that media convergence would
occur quickly. However, many early efforts failed, and new efforts are just now
appearing.