The impact of negative stereotypes can be harmful, and as a result, stigmatized targets are often motivated
to deny their accuracy. However, at times, targets of even the most unf lattering stereotypes embrace
them as valid. Early stigma researchers conceptualized this self-stereotyping as a form of internalized
self-hatred. However, within the last few decades, stigma researchers have challenged this notion. This
more contemporary approach asserts that there are situations where endorsing negative stereotypes can
actually be of use to those who are targeted by them. For instance, endorsing negative self-stereotypes
can be used to help justify the status quo, fulfill assimilation and differentiation needs, and protect against
personal and social threats. The purpose of the present paper is to review both traditional and contemporary
explanations for the causes and consequences of negative self-stereotyping. In doing so, we highlight
strengths and limitations within the self-stereotyping literature and suggest future directions for research.
The impact of negative stereotypes can be harmful, and as a result, stigmatized targets are often motivatedto deny their accuracy. However, at times, targets of even the most unf lattering stereotypes embracethem as valid. Early stigma researchers conceptualized this self-stereotyping as a form of internalizedself-hatred. However, within the last few decades, stigma researchers have challenged this notion. Thismore contemporary approach asserts that there are situations where endorsing negative stereotypes canactually be of use to those who are targeted by them. For instance, endorsing negative self-stereotypescan be used to help justify the status quo, fulfill assimilation and differentiation needs, and protect againstpersonal and social threats. The purpose of the present paper is to review both traditional and contemporaryexplanations for the causes and consequences of negative self-stereotyping. In doing so, we highlightstrengths and limitations within the self-stereotyping literature and suggest future directions for research.
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