The purpose of this research is 1. To study the behavior of consumers drink Ubon Ratchathani rajabhat University and students. And 2) to study the marketing mix factors related to drinking behavior and herbs Ubon Ratchathani rajabhat University and students The sample is the Ubon Ratchathani university students Regular annual educational 2558 number 410 people. The size of the sample is derived from the calculation formula for sample size