The purpose of the KCDP is to, within a sustainable development framework, improve the management of Kenya's coastal and marine resources and promote livelihood enhancing enterprises in coastal communities (KMFRI, 2010). The proposed activities include the improvement of fisheries governance, monitoring, and research, the promotion of better resource management for increasing eco-tourism and spin-off opportunities, the support of sustainable community microenterprise
development, and the development of a capacity building program and communication strategy. To comply with World Bank policies, the lead agency for the project prepared an Environmental and Social Management Framework (ESMF) and an Indigenous Peoples Plan Framework (IPPF) (KMFRI, 2010). The two documents were submitted to NEMA in fulfillment of the national SEA requirement. Key players in the compilation of the frameworks indicated that four community consultations in the Malindi district were especially valuable because of the eagerness of the public to participate in discussions.