Complexitied of Reinforcement
- Different people react differently: people react differently to the same reinforcement (one person sees getting yelled at as motivator while another sees it as a punishment)
- People are unable to repeat desirable behaviors: in some situation, even though you positively reinforce the good behavior, you don’t see an increase in that behavior. The reason might simply be that the athlete doesn’t yet have the physical skill to repeatedly perform that behavior accurately.