Introduction
Emirates Airlines (also known as Fly Emirates) is a major airline in the MiddleEast, and a subsidiary of The Emirates Group. It is the national airline of Dubai, United Arab Emirates and operates over 1,990 passenger flights perweek, from its hub at Dubai International Airport, to 157 destinations in 55countries across 6 continents. The company also operates four of the world'slongest non-stop commercial flights from Dubai to Los Angeles, São Paulo,Houston, and San Francisco, all on the Boeing 777-200LR, & has latestAirbus A380 aircrafts for destinations like Bangkok. Emirates Airlines is asubsidiary of The Emirates Group, which has over 40,000 employees from101 nationalities, and is wholly-owned by the Government of Dubai directlyunder the Investment Corporation of Dubai. Cargo activities are undertakenby the Emirates Group's Emirates Sky-Cargo division.
Strengths
•
has the advantage of size
•
decision to focus on diversified market
•
entering the cargo shipping
•
top global brand.
•
a strong corporate culture
•
continuously renew and improve their service in the airline andaviation
•
effectively managing the needs of their target audience
Weaknesses
•
Not all of diversification and approach have been successful
•
Does not cater a lot of places in US
•
Does not cater to middle class & budget traveler
•
focusing too much on their high-end acquisitions and diversification
Introduction
Emirates Airlines (also known as Fly Emirates) is a major airline in the MiddleEast, and a subsidiary of The Emirates Group. It is the national airline of Dubai, United Arab Emirates and operates over 1,990 passenger flights perweek, from its hub at Dubai International Airport, to 157 destinations in 55countries across 6 continents. The company also operates four of the world'slongest non-stop commercial flights from Dubai to Los Angeles, São Paulo,Houston, and San Francisco, all on the Boeing 777-200LR, & has latestAirbus A380 aircrafts for destinations like Bangkok. Emirates Airlines is asubsidiary of The Emirates Group, which has over 40,000 employees from101 nationalities, and is wholly-owned by the Government of Dubai directlyunder the Investment Corporation of Dubai. Cargo activities are undertakenby the Emirates Group's Emirates Sky-Cargo division.
Strengths
•
has the advantage of size
•
decision to focus on diversified market
•
entering the cargo shipping
•
top global brand.
•
a strong corporate culture
•
continuously renew and improve their service in the airline andaviation
•
effectively managing the needs of their target audience
Weaknesses
•
Not all of diversification and approach have been successful
•
Does not cater a lot of places in US
•
Does not cater to middle class & budget traveler
•
focusing too much on their high-end acquisitions and diversification
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