First, understand a fundamental difference between a Chinese name and a western name, that is, the order of given name and family name. A western name places the given name first and the family name last, for example, American president, George Bush. A Chinese name places the family name first followed by the given name, for example, Chinese President, Hu Jintao. Why the difference? There is some speculation on that. One possible reason is that order indicates[1] different cultural values. The Chinese culture holds great respect for their origins and ancestors[2] so they put family names first. Western culture is more individualistic, hence an individual's given name comes before the family name. Making sense of the difference in name order, although only speculation, helps us shed light on cultural differences, which in turn allows us to be more culturally sensitive when doing business in China