Chinese company Xiao Zhu is conveying the dangers of air pollution by showing what can happen to future generations now
Xiao Zhu wanted to stand out in a market that was almost as congested as the air. A market where half a million people, mostly children, have died due to air pollution related illnesses. So we decided to put a spotlight on air pollution its biggest culprits—the factories—by using the actual pollution from the factories as a medium. People took notice, and the word spread.