Require for Organization adjustment.
• encourage a solutions mind-set throughout the organization less “technologically superior”
• marketing function into complementary specialties, customer’s purchase journey
• development and delivery teams, functional boundaries did not determine the firm’s solutions
• Motorola Solutions, a pioneer of the new framework
• from products to……… Solutions
• from place to…………… Access
• from price to……………..Value
• From promotion to…...Education
• SAVE, for short.