personal seling is the last element of the promotional mix and is quite different from the others personal selling is defined as a form of person-to-person communication in which a seller attempts to persuade a second prty to bay rent or lease this persuasion is not based in mass media and unlike the other four elements a customer or prospect respnes can be gained immediately achieving a level of interactivity also the message can be tailored according to the individual or segment's specific needs the advantages of personal selling may include the following