Results of the same study indicated that consumers are more likely to buy a larger volume package in response to a price change than they are to buy a smaller volume package or to switch brands. Although this study did not explicitly examine the extent of substitution from beer to wine or liquor, other research has indicated that many wine and liquor drinkers will switch to beer when faced with a price increase, but that few beer drinkers will switch to wine or liquor. They are more likely to switch package size for their beer.