Radar: Early warning system on product quality or service issues
•Learn: Learn keywords customers use to fine-tune search engine optimization (SEO) and search engine marketing (SEM)
•Track: Track conversations through the lifecycle of a campaign
•Identify: Identify sites, key opinion formers and peer influencers for engagement
•Support: Provide information or answer questions where consumers are online, such as forums
•Ideation: Attain ideas to innovate products, services and marketing
•Connect: Connect with industry influencers and build relationships