Where in this paper, we focus on the situation where only one of a good’s attributes
is uncertain, it seems plausible to assume that in many real life situations,
consumers will perceive multiple attributes as uncertain and may acquire multiple
bits of information to reduce the uncertainty. In cases where it may be safely
assumed that the true values of the uncertain attributes are perceived among
consumers as being mutually independent, the model proposed earlier in this
paper can be extended towards the situation of multidimensional uncertainty as
follows.