We support our Avis, Budget, Budget Truck, Zipcar and other brands through a range of marketing channels and
campaigns, including traditional media, such as television, radio and print advertising, as well as Internet and
email marketing and wireless mobile device applications. In 2012 and 2013, we developed new global brand
propositions and visual identities, including new brand logos for Avis and Budget, to evolve and refine each
brand’s differentiated market position. This evolution builds upon our brands’ heritage and service legacy while
driving global consistency across our regions. We have also implemented a customer relationship management
system that will enable us to deliver more targeted and relevant offers to customers across both online and offline
channels and will allow our customers to benefit through better and more relevant marketing, improved service
delivery and loyalty programs that reward frequent renters with free rental days and car class upgrades.