In order to develop the theme restaurant in Indonesia, business people can explore various unique concept. Most
of theme restaurants in Indonesia are based on the original country of the dishes. In fact, there are a lot more things
that can be developed to be a concept for a restaurant, such as cartoon and film characters, particular part of the
house -kitchen, terrace, or even toilet-, vehicles, and so on. It will be a good opportunity for business venture in
culinary industry in Indonesia. The important things for the theme restaurant are the clear servicescape usage and
role and the consistency in conveying the concept through every part of the restaurant’s physical evidences, so the
customers will recognize the theme clearly