1. This store tends to be the first to carry a new
product that is launched in the market
Likert Shih-Hao Wu, Stephen Chi-Tsun Huang, Ching-Yi Daphne Tsai
and Ying-Chih Chen, 2009
2. Compared to other stores in the market,this
store tends to carry lot of new products.
Likert - do -3.This store has a reputation in market for carrying
merchnadise that is different and unusual.
Likert - do -4.This store tends to carry original and different
products.
Likert - do -5. This store has all latest styles. Likert - do -6.Some of the products you find here you will not
find anywhere else.
Likert - do -7. The store tends to be a fashion leader than a
fashion follower.
Likert - do -8.The store allows you to customise their products
to your requirements.
Likert - do -9.The store seems to realise what customers want
even before the customers themselves realise it.