There is also potential for consumers to benefit directly from RFID through transaction support, increased customer interaction, improved customer monitoring and increased integration of retail partners. For example, with item level tagging, a “smart fridge” could interact directly with the supermarket to automatically reorder products to restock the fridge. Despite predicted consumer applications such as this, the omnipresent nature of RFID has led to some concern amongst consumer. RFID is a ubiquitous computing technology. As in smart fridge example, ubiquitous computing aim to seamlessly connect the physical world with a representation of it in information system. Hence, early RFID adopters such as Wal-Mart, Tesco, Metro and Mark & Spencer have employed strategies to “switch off” RFID technology at point of sale to prevent consumer distrust issues. So it likely to be several years before practical consumer benefits are seen.