Video is an important force for marketing — YouTube is the largest video hosting service in the world and the most popular social media channel for younger generations. Video increases user engagement and visitor conversion. While some videos do go viral, they don’t have to in order to be effective. Also contrary to popular perception, they don’t need to cost a fortune to produce. Businesses should be using videos to help explain their business, show products, provide tutorials etc. The use of video will help engage your customers, increase conversions and will give visitors a real life introduction to who your business is.