Online interactions are increasingly shaping how people make a plan for their next trip. New clickstream data from Luth Research's opt-in panel (illustrating the pages a user visited, and in which order) provides a snapshot of what a real traveler's time-to-make-a-plan moments actually looked like. By analyzing this traveler's searches, clicks, website visits, and video views while she was in planning mode for her upcoming travel, we can start to see exactly how and how much digital played a role in influencing her destinations.