Ideally, the focus group is conducted by a team consisting of a
moderator and assistant moderator. The moderator facilitates the
discussion; the assistant takes notes and runs the tape recorder.
The ideal focus group moderator has the following traits:
Can listen attentively with sensitivity and empathy
Is able to listen and think at the same time
Believes that all group participants have something to offer no
matter what their education, experience, or background
Has adequate knowledge of the topic
Can keep personal views and ego out of the facilitation
Is someone the group can relate to but also give authority to
(e.g. a male moderator is most appropriate for a group of all
men discussing sexual harassment in the workplace)
Can appropriately manage challenging group dynamics
The assistant moderator must be able to do the following:
Run a tape recorder during the session
Take notes in case the recorder fails or the tape is inaudible
Note/record body language or other subtle but relevant clues
Allow the moderator to do all the talking during the group