Franzen replied: "I don't want some second rate for-hire trucking company damag ing the product or delivering it late just because you're looking to save a few transportation dollars. You've got to maintain exceptional control over the movement of this product. Home Mart is just too important for us to cut corners."
"This isn't really the type of freight that for-hire carriers desire stated Doan. "It is prone to damage, low weight, and takes up a great deal of the cubic capacity of a trailer. That means high transportation rates. We really need to come up with a middle ground solution to serve the customer effectively without busting our budget."