4.3 Promotion strategies
In this part advertising, the two promotion mix which includes public relations and personal selling will be analyzed to see the promotion strategies of Club Med. For public relations, as a vocational service provider that encourages the escape from busy commercial world back to nature, Club Med has long been putting effort in the charity that relates to the environment. In all its websites, under the column of “Green Globe” there are description about programs that Club Med has participated or is still working on to demonstrate its promise about eco nature resort by Club Med. Such programs have build up very good public relations between the Club Med and the stakeholders.