Users are also able to get directions to the business from this same menu, the site reported. This will be especially useful in the case of local retailers who have, to date, been working around the inability to include business information like this by putting their location in their bio. Plus, users are able to click on the location tag in order to launch a map interface.
The business pages are categorized, too, similar to how Facebook Pages list the type of business underneath their name.
This is useful in terms of letting consumers know what kind of business is represented, but it could also help Instagram to curate its feed in the future, or even its newly launched, themed video channels in its “Explore” section.