Through this rigorous evaluation of these core business processes and their ability to increase the perceived value in the marketplace, a process may be identified which, when exploited to its fullest, creates a BreakPoint. A BreakPoint occurs when the market share moves disproportionately upward as a result of a perceived improvement in a universally understood value set. The end result is that this new BreakPoint business process then sets the market profile and/or service requirements for the industry.