people simply want to look younger and appear more beautiful. All of asia is ruled by a youth culture. of course we respect the old ,but it's the youth of today who are more important. This is the same in business too. Many middle-aged men come in wanting to look younger. They tell me that the korean job market is very competitive ang if you look mature this no longer helps. Appearance is very important in korea and 15 to 20 percent of my patient are men.