This ad cause people to act instead of just scaring them, most other anti-smoking ads just try to scare people or make people uncomfortable most do this while throwing in a statistic that goes along with the point they are trying to make. Not a lot of ads have the sense of urgency like this one does. There are two reasons this sense of urgency is there. It goes back to the lighter and the clock. The lighter is lit, even though it is a photo you can tell the lighter is moving closer to the wick conveying a message that time is short. The other aspect that is making this ad urgent is the clock that is placed behind the bundle of cigarettes/dynamite sticks. Clocks or timers no matter what ad or photo, clocks are there to show that time is moving even though it is a still picture. There is always one thing that doesn’t stop, and its time.