Table III lists the results of the stated preference task, which was presented to participants as well as to non-participants who indicated that they were willing to reconsider their initial choice after being presented with additional information. For information level A (which included only the information which was provided in the invitation letter) the mean valuation was markedly higher for participants (DKK 815) than non-participants, who through their choice of not attending a programme in principle exhibited a WTP ≤ DKK 0. For information levels B and C, the WTP remained higher amongst participants (the statistical significance varied from p=0.001 to p=0.301 depending on the information level given and the choice of parametric versus non-parametric statistics).