The marketing plan is a cycle that begins and ends with evaluation. The overall conclusion of the case study is that in UK, the NIVEA FOR MEN re-launch met its targets, which was a significant achievement.The marketingplan for the re-launch used past performance and forecast to create themarketing strategy.
A. With that NIVEA FOR MEN enjoys 20 years of its success.
B. Market leader of face care product in more than 24 countries.