Customer Gap:
difference between customer expectations and perceptions
Provider Gap 1 (Knowledge Gap):
not knowing what customers expect
Provider Gap 2 (Service Design & Standards Gap):
not having the right service designs and standards
Provider Gap 3 (Service Performance Gap):
not delivering to service standards
Provider Gap 4 (Communication Gap):
not matching performance to promises
2. How are we doing overall in closing the four company gaps?
1. How are we doing overall in meeting or exceeding customer expectations?