Encourage employees to feel comfortable providing feedback. One of Google’s cultural characteristics is that an idea can come from anyone and anywhere. Take this approach and get feedback from everyone within your company on anything from which sodas you should stock in the vending machine to career development opportunities. Most importantly, do more than just ask. Listen to what your employees tell you and if necessary, take action, otherwise the goodwill you have created by encouraging feedback will be destroyed and only lead to frustration. No one wants to feel like their suggestions go straight into the trash can!