Communication can be seen as important for organizations and their CSR work
for a number of reasons, and the first one we would like to point to is
epistemological. Our knowledge about the world is generated and socially
shared through communication and is situated materially and historically. The
notion of social constructionism (Berger and Luckmann, 1966) is now relatively
uncontroversial, at least when it is coupled with a recognition that material
structures do exist and the epistemological and ontological is seen as having a
dialectic relationship.