However, advertising can also have negative effects over young minds if parents are not really careful and do not teach their children about the importance of money. In many cases, children tend to misinterpret the messages conveyed through the advertisement. They end up having wrong believes about many issues. Advertising influences the minds of children, which creates a need to own that particular product being advertised. Glossy images on the magazines or billboards or flashy advertisements on television only create the impulse for impulsive buying. Parents who cannot deal with the rising demands or bad temper are only tend to give in to the demands of their children. Children then get used to a certain kind of lifestyle, which is shown on the television or through various media. This only creates a very wrong impression on their young minds making them lose the ability to live a life without relying on materialistic joys. The power of advertising thus, can not be ignored. Some advertisers try to impersonate more positive items to children, but many children are overcome with the negative ways of advertising.
Many educational posters in schools are advertising candy to children, when it will only rot their teeth and make them gain weight. Along with food advertisements, many young children are even being shown cigarette advertisements which promote many young people smoking. When a young child sees something like that they can only think but to go try it themselves and maybe they will have fun and enjoy themselves. Children that are trying smoking are becoming younger and younger. Smoking has nothing good to offer to children but health problems later on in life.
Television impacts children the most as far as advertising goes. Many children as young as three years old recognize brand named products and clothing. When these children spend time watching so much television, they can not help but be influenced by it and want what they see. These children become so obsessed with having what they see on television that they continue to irritate their parents until they get it. Some parents may even have trouble keeping up with the amount of money that their child thinks they need so they may have the newest products out there. These children that are watching more television, are going to want more toys seen in advertisements and eat more advertised food than children who do not watch as much television.
The children are our future and an important part
of the present as well. We must understand the
importance of a child’s role in today’s world and
today’s economy. With these kinds of effects of
advertising, one wonders who is to be blamed in this
whole issue. Parents play a major role in this case.
They need to monitor what influences the minds
of children. Parents also need to be firm with
children whenever their demands increase. Children
need to be told gently that a ‘no’ can not be turned
into a ‘yes’ with tears or brawls. Parents also need to
instill good habits and help children to
differentiate between right and wrong. And the sooner
it’s told, the better it would be for the child and subsequently parents as well. Advertisers on the other hand, can also try to put their message across creatively and target the entire family rather than just children. With a balanced approach, the negative effects of advertising can surely be controlled to a great scope.
However, advertising can also have negative effects over young minds if parents are not really careful and do not teach their children about the importance of money. In many cases, children tend to misinterpret the messages conveyed through the advertisement. They end up having wrong believes about many issues. Advertising influences the minds of children, which creates a need to own that particular product being advertised. Glossy images on the magazines or billboards or flashy advertisements on television only create the impulse for impulsive buying. Parents who cannot deal with the rising demands or bad temper are only tend to give in to the demands of their children. Children then get used to a certain kind of lifestyle, which is shown on the television or through various media. This only creates a very wrong impression on their young minds making them lose the ability to live a life without relying on materialistic joys. The power of advertising thus, can not be ignored. Some advertisers try to impersonate more positive items to children, but many children are overcome with the negative ways of advertising.Many educational posters in schools are advertising candy to children, when it will only rot their teeth and make them gain weight. Along with food advertisements, many young children are even being shown cigarette advertisements which promote many young people smoking. When a young child sees something like that they can only think but to go try it themselves and maybe they will have fun and enjoy themselves. Children that are trying smoking are becoming younger and younger. Smoking has nothing good to offer to children but health problems later on in life.Television impacts children the most as far as advertising goes. Many children as young as three years old recognize brand named products and clothing. When these children spend time watching so much television, they can not help but be influenced by it and want what they see. These children become so obsessed with having what they see on television that they continue to irritate their parents until they get it. Some parents may even have trouble keeping up with the amount of money that their child thinks they need so they may have the newest products out there. These children that are watching more television, are going to want more toys seen in advertisements and eat more advertised food than children who do not watch as much television. The children are our future and an important partof the present as well. We must understand theimportance of a child’s role in today’s world andtoday’s economy. With these kinds of effects ofadvertising, one wonders who is to be blamed in thiswhole issue. Parents play a major role in this case.They need to monitor what influences the mindsof children. Parents also need to be firm withchildren whenever their demands increase. Childrenneed to be told gently that a ‘no’ can not be turnedinto a ‘yes’ with tears or brawls. Parents also need toinstill good habits and help children todifferentiate between right and wrong. And the sooner it’s told, the better it would be for the child and subsequently parents as well. Advertisers on the other hand, can also try to put their message across creatively and target the entire family rather than just children. With a balanced approach, the negative effects of advertising can surely be controlled to a great scope.
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