From both word and deed we learn that Bata thought of his business enterprise as
an instrument for social good. From very early on in the 1900s he saw his enterprise as
the means to lift the standard of living of people in Zlin and elsewhere in the world. The
Fourth mode allowed him to use three powerful means—money, quality and employee
loyalty—to achieve his tradeoffs-free goal (Zeleny, 2009).
While the previous approaches weakened some means by promoting them to purposes,
Bata created the first truly powerful, resilient and vastly successful business
based on the synergy of all three complementary and indispensable means. This is why
he was able to prosper through all the crises of the 1920s, 1930s and 1940s. The remains
of those glorious days carry the remains of the Bata Shoe Organization through
even today.
4.2 Evolution