The last factor is trust. Trust is a very important factor, which make consumer come to buy the products from Facebook. Trust in the online is particularly important because of the complexity and diversity of online interactions and behavior as insincere and uncertainties (Leeraphong and Mardjo, 2013). From the result: a consumer's perceived trust in online shopping affects Facebook purchase intentions. Consumer perceptions of the integrity and honesty of online retailers were found to be strong influences upon consumer trust in Internet shops (Rose et al., 2011).