The power of play
Play is universal. Children, regardless of their gender, age,
ethnicity, and culture, embrace play for what it is. Play has the
powerful ability to develop children’s social, emotional, and
cognitive skills, which is why we continue to emphasise the
importance of ‘good quality play’ as a significant contributor
to children’s growth and development.
Endless creativity
When you engage with the LEGO® play experience, you will
get to explore a unique system that combines structure, logic,
and creativity, which enables learning through play by reasoning
systematically and thinking creatively. The LEGO System
in Play means that all bricks can be combined in countless
ways, providing you with the opportunity to be endlessly creative
in expressing your imagination.
A responsible business
Ever since the founding of the LEGO Group in 1932 the core
focus has always been on providing children with fun and
engaging play experiences of the highest quality. While this
remains the LEGO Group’s primary focus and biggest contribution
to the world, the company is also committed to caring
for the environment and the society that children will inherit.