1. Care and Concern: The passengers would feel that the airline company, its employees and its operational systems are dedicated to solve their problems.
2. Spontaneity: The employees show a willingness and readiness to serve passengers and take care of their problems.
3. Problem solving: The contact employees would have the knowledge and skills to take care of their duties and responsibilities towards the customers and perform following by standards.
4. Recovery: If problems happen or something unexpected occurs, the contact employees would take the actions to control the situation and find the solution.