Mobile technology will open up a huge range of business opportunities and applications. The location-aware services will have the greatest potential impact over the next five years, and will be moving advertising sales promotion and entertainment to the mobile platform. Mobility will also drive new types of embedded machine-to-machine technology and sensor-based networks. SIM-enabled sensors, RFID technologies and smart codes will become common. And smart networks will trigger innovation across many industries—smart grid networks in energy and transportation.