A business without a sign is a sign of no business, but apparently a business with crappy signs is a sign of a crappy business. A recent survey examining the impact of traditional retail signs on consumers’ decisions to visit a store and make a purchase, found that over 2/3 of consumers say they believe a store’s signage is reflective of the quality of their products and services. Additionally, 67% of consumers have purchased a product or service because a sign caught their eye. So yes, in-store and on-premise point of sale signage is still relevant and (arguably) still the best compulsory purchase driver. What do your signs say about your business?