As a result, Shiseido has developed a culture of innovation, and legacies of “firsts” that not many people know about.
Since its founding 141 years ago, Shiseido’s approach to communicating these innovations has become increasingly global in scope and mind. Focusing on the developments from the 1980’s onward, we will discover how the company has used its unique origin and heritage to become and remain one of the largest, most competitive cosmetic manufacturers today.