Bullwhip effect (BWE) is a well-researched and documented
topic in the area of supply chain management.
At the basic level it refers to the propagation of
demand variation at the upstream elements of the
supply chain partners in the organization. The concept
of BWE was introduced with an analytical frame in Lee et al. (1997a).
An article explaining the implications of BWE to managers was elaborated in Lee et al.(1997b).
In a subsequent review Lee et al. (2004), the authors discuss various research initiatives in supply chain literature arising out of the need to understand the causes resulting to BWE, means to quantify the effect, responses and methodologies used by organizations in responding to BWE.