The sample for this study consisted of 115 undergraduate students enrolled in upperlevel marketing classes at a relatively large (21,000 total students) Midwestern university. Students participating in the study were enrolled in at least one of four courses: 1) the capstone undergraduate Marketing Strategy course, 2) Businessto-Business Marketing, 3) Retail Management, and 4) Integrated Marketing Communications. These courses were chosen because students within the courses were similar in terms of age (mean = 21.6 years), college major (marketing), and class standing (seniors), thus controlling for these variables as potential sources of variance in the dependent variables. In addition, these courses were chosen because two of them (Marketing Strategy and Business-to-Business Marketing) primarily rely on the case method of teaching to deliver course content while the other two courses rely on different pedagogical methods. Since one of the purposes of this study is to compare course outcomes when the case method of teaching is used versus outcomes obtained when other teaching methods are used, finding courses that capture this distinction was important.