The current view in decision-making is not to seek to maximize the reward for endeavor, but to arrive at a decision that "satisfies." Herbert Simon supports this view. "While economic man maximizes-selects the best alternative from among all those available to him;his cousin administrative man, satisfies-looks for a course of action that is satisfactory or good enough. "This is so because the conditions for making an optimal decision rarely exist and so managers almost always must be "satisfied" with decisions that are good enough rather than optimal.