These requirements do not prevent researchers from being involved in non-research activities providing the
purpose of collecting personally identifiable data is not misrepresented and that any personally identifiable
data are not used for another purpose unless specific informed consent is obtained from each participant.
Nor do they in any way restrict the right of the organisation to promote the fact that it carries out both
market research and other activities providing they are clearly differentiated and that they are conducted
separately and in accordance with the relevant laws and local professional rules of conduct.