Measuring pinterest Marketing results Because Pinterest is just beginning to introduce and test its marketing tools, learning how to measure the results of a Pinterest marketing campaign is also in the early stages. Nevertheless, like any social marketing platform, the key dimensions to measure are fan (follower) acquisition, engagement, amplification, community, and sales. Table 7.12 describes some basic ways to measure the results of a Pinterest marketing campaign. Pinterest provides a built-in Web Analytics service that offers insights into how people are interacting with pins that originate from their Web sites. There are several firms that will help produce the metrics referred to in Table 7.12. For instance, Curalate is an online service to measure the impact of Pinterest and other visual social media. It listens and measures visual conversations by seeing what pictures users pin and repin, and also analyzes the colors in the picture.